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Technorati can beat Google, why not Microsoft or Yahoo

The newly-relaunched Technorati exposes
a weakness in Google’s armor. I just tried a bunch of searches.
Technorati does “Live” search MUCH MUCH better than Microsoft and even
better than Google’s Blog Search.

I predict that, with this update, Technorati will become a quick
takeover target. If I were at Microsoft I’d be spending a few corporate
hours wining and dining Dave Sifry.

Technorati is so superior to all the other blog search engines now
that it isn’t even funny. Why can 45 people at Technorati beat Google
yet Microsoft, with its billions of dollars, can’t get any traction?

The answer? Technorati is a small idea. It takes one tiny little
niche away from Google. It doesn’t try to compete with the main Google
engine.

On Monday I sat next to a developer on Microsoft’s Popfly team. He
didn’t like that I called Popfly a “small” idea. I told him that was a
term of endearment, not of derision. The most interesting things on the
Internet are done by small teams. Not “boil the ocean and try to kill
Google” teams.

Microsoft should be cheered that Technorati, a small company of 45
people, can take on Google and can build a successful SEARCH brand and
experience that beats Google.

Google, on the other hand, with its billions in revenue and
thousands of PhD’s should be ashamed that it isn’t as good as
Technorati.

Oh, and didn’t Blinkx go public
yesterday? Yeah, and their stock went up! Amazing that two little
companies are making businesses in Google’s backyard. If I were at
Google I’d worry about that and remember Google’s history. It was,
what, eight years ago that Google was the little upstart and companies
like Yahoo and AltaVista owned the search space.

Microsoft: why haven’t you changed your search strategy yet? Look at your search on Live.com.
Now compare to Technorati. Which one is more “live?” Technorati by a
mile. Maybe this is what we mean when we say Microsoft is “dead.