Wed30May20070109PM
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Mon02Apr20070944PM
The first step in the indexing process is discovery. A search engine has to know the pages exist. Search engines generally learn about pages from following links, and this process works great. If you have new pages, ensure relevant sites link to them, and provide links to them from within your site. For instance, if you have a blog for your business, you could provide a link from your main site to the latest blog post. You can also let search engines know about the pages of your site by submitting a Sitemap file. Google, Yahoo!, and Microsoft all support the Sitemaps protocol and if you have a blog, it couldn’t be easier! Simply submit your blog’s RSS feed. Each time you update your blog and your RSS feed is updated, the search engines can extract the URL of the latest post. This ensures search engines know about the updates right away.
Once a search engine knows about the pages, it has to be able to access those pages. You can use the crawl errors reports in webmaster tools to see if we’re having any trouble crawling your site. These reports show you exactly what pages we couldn’t crawl, when we tried to crawl them, and what the error was.
Once we access the pages, we extract the content. You want to make sure that what your page is about is represented by text. What does the page look like with Javascript, Flash, and images turned off in the browser? Use ALT text and descriptive filenames for images. For instance, if your company name is in a graphic, the ALT text should be the company name rather than “logo”. Put text in HTML rather than in Flash or images. This not only helps search engines index your content, but also makes your site more accessible to visitors with mobile browsers, screen readers, or older browsers.
Search Engines 





« Technorati Tags: google, web, business, blog, search engines, yahoo, microsoft
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Sun12Feb20060158AM
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Sun12Feb20060157AM
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Sun12Feb20060154AM
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Sun12Feb20060153AM
The latest post on the Google Blog let’s us know that the Google Video Store is now open. You can buy episodes of Survivor, MacGyver, CSI, The Twilight Zone, Star Trek DS9, Voyager, and others. You’ll also be able to purchase NBA games 24-hours after the game.
Downloads aren’t limited to just desktop environments. Google will allow you to download videos to your Apple iPod (video of course) or Sony PSP. Till now, Google Video has been about watching videos and clips online, which is really convenient for videos like this. But wouldn’t it be awesome to watch that episode of CSI that you missed when even your trusty DVR failed you? This is one reason we’ve launched the Google Video store, where you can rent or buy from such well-known media partners as CBS, the NBA, The Charlie Rose Show, and SONY BMG.
Search Engines 





« Technorati Tags: google, download, media, blog, game, games, google video
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Sun12Feb20060151AM
Google, with companies lauching new products every other day, announced today its entry into the mobile phone search market, Google Mobile Personalized Home. This cell phone friendly version of Google’s popular search engine allows users to preview Gmail, read news headlines, get weather forecasts, stock quotes and movie show times, and choose from a variety of RSS and ATOM feeds. According to the Google Blog, the service offers your Google home page to go. I think I’ll give it a try. The blog post includes a link to let them know we like it. No signs of advertisements yet, but I’m sure they aren’t far behind.
We’ve designed a way for you to view the things that you really care about, from your Gmail inbox to news headlines, weather, stock quotes, and feeds (Atom or RSS). The interface is optimized for small screens, and we’ve arranged things so you don’t have to click on a bunch of links to locate what you’re after -– your personalized content appears on top, right where it should be.
Search Engines 





« Technorati Tags: google, design, news, blog, personal
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