LinkedIn vs Facebook
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Inside Facebook on the discovery of a couple of new functions in Facebook Platform’s
API (the set of hooks provided by Facebook for third-party developers
building their own applications) which hint at additional features,
which could put Facebook in much more direct competition with
professional networks such as LinkedIn, as well as eat away at the
unique selling point of social networks like Multiply, which emphasize user privacy and access controls for a user’s different social groups.
The new functions: friends.getLists and
friends.getListsMembers, suggests that Facebook may be about to roll
out the ability for users to group their Facebook friends into
categories such as ‘professional’, ‘family’, ‘close friends’ etc., from
which different levels of profile access could be applied. The next
logical step would then be to add some of the functionality of a
dedicated professional social networking site (LinkedIn, for example)
in a way that would allow for a user’s social and professional online
presence to be kept separate, but both hosted and managed within
Facebook.
From Inside Facebook:
This could dramatically simplify privacy controls. Right
now, users manage privacy settings per-feature or by managing their
Limited Profile list. The addition of Friend Lists means one can now
much more flexibly and powerfully manage privacy settings per List.
Work friends see one portion of your profile, personal friends see
another, best friends see yet another.This will be a welcome change for everyone whose LinkedIn networks
have migrated to Facebook. Consequently, this could mean accelerated
LinkedIn attrition: per-Friend-List privacy settings could
substantially decrease the need of many to actively maintain their
LinkedIn accounts as well.
As I’ve mentioned in a previous post (’LinkedIn vs Facebook: room for both?‘)
my social network on Facebook already mirrors (and surpasses) my
professional network on LinkedIn. All that is required to negate much
of the need to ever log-in to LinkedIn again is the option to group
Facebook “friends” into defined categories, with different levels of
access and some specific professional networking features. With regards
to the latter, many third-party Facebook apps already exist which add
features designed to support professional networking or mimic key
LinkedIn features such as recruitment, Q&A, resumes etc. In fact,
LinkedIn itself launched a Facebook app
to enable company job openings to be advertised through Facebook
(although, users have requested much greater integration between the
two networks).
If Facebook does add functionality to make it easy for users to add
a degree of separation between their social and professional networks,
as well as a public-facing ‘resume’ type page (which can be viewed
without needing to be logged-in), then I find it hard to see how
LinkedIn etc. will stay relevant.
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