Light Blogs

Light blogs are public-facing blogs, such as marketing, CEO or product development blogs. You will learn about the different uses for light blogs, how to start a light blogging project and how you can integrate your blog with the wider blog community.We will discuss some of the issues faced by corporate bloggers, and consider essential frameworks, such as linking, content and editorial policies. By the end of this module, you will have a clear understanding of light blogs, and will be able to start planning your own light blog project using my business blogging route map.