YouTube has updated their embedded video player
to include new features that I think make a lot of sense for Google.
The one I find most interesting gives users quick, uninterrupted access
to related videos — this feature could be YouTube’s much needed money
maker.

Why does a feature that doesn’t make YouTube any money right now
grab my attention? Well, it’s all about trying to set up a convention —
if they are successful, they are in a great position to make a lot of
money.

For the next several months, people will get very used to using the
related video tool that was just introduced. As soon as it becomes
second nature for users to use the tool, we should start to see
sponsored results mixed with these related videos. These advertisements
stay out of the way and are only seen when users are actually looking
for something — the reason Google’s other ads are so effective.

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