Archives: 41% of young Americans prefer site that makes recommendations

Fully 41% of those age 18-24, the prime demographic for the social web, say they’re most likely to return to a site that makes recommendations, according to Guidance and Synovate. Only 29% of those 55-64 say so. Women are far more likely to be influenced by a welcome greeting - with 20% saying it’s the […]

More than 60% of internet users drawn to online retailers that employ Web 2.0 tools and techniques. 35% of them say they’re most likely to return to a shopping website if it makes recommendations on products or services for sale, according to Guidance and Synovate. 26% want “a unique experience each time” they shop. 18% […]

In Q4 2007 advertising expenditures for newspaper websites increased to $847 mln, up 13.6% compared with the same period in 2006. Advertising expenditures at newspapers and their websites, combined, totaled $12.6 bln for Q4 2007; spending for print ads in newspapers totaled $11.7 bln, according to Newspaper Association of America.
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If you didn’t realize it, Yahoo! is embracing openness like never before:

Hadoop Now at the Heart of Every Yahoo! Search
Yahoo!’s Quest to Open Up

The open theme continues today as we are announcing that we are opening up Yahoo! Search itself. That’s right — you heard it correctly — the Yahoo! Search experience will soon be […]

Next week, Yahoo! is speaking at Danny Sullivan and Chris Sherman’s annual Search Marketing Expo West at the Santa Clara Convention Center. With a total of 12 panels and a keynote, we’re ready to rock. Here’s where you can find us at the show…

Tuesday, February 26
10:30 - 11:45 a.m.
Decrypting Quality Scores
David Pann, Vice President, Marketplace […]

Search Engine Strategies is in New York next week and Yahoo! will be there to discuss everything from viral campaigns, to searcher behavior research, to next generation search. With nine panels, one keynote and a booth, we’re ready to head to the Big Apple.
While we’ve got several speakers attending across Yahoo!, here’s where the Search […]

A few weeks ago, we began talking about the new Yahoo! Search open platform. Today, we’re releasing more details about two important components of the initiative — the developer platform as well as our support of a number of semantic web standards.
The Data Web in Action
While there has been remarkable progress made toward understanding the […]

One goal of Yahoo! Research is to develop leading-edge algorithms and technology that will power the next generation of search. In keeping with that commitment and to expand its global research capabilities, Yahoo! is opening a new Research Lab in Haifa, Israel.
The lab will be focused on research and development in the areas of Web […]

We’re in the process of rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index. To share your thoughts on this with other Yahoo! Search users, please […]

Today, Yahoo!, along with Google and Microsoft, is announcing Cross-host submission for Sitemaps, which will make it easier for webmasters to manage their Sitemap submissions to the major search engines. With this announcement, webmasters can now submit Sitemaps that correspond to several differently-hosted websites using a single mechanism.
For background, a Sitemap file contains […]